A Simple Logo
Apple's spirituality began with its simple logo--the apple with the bite (or byte) out of it. While Apple's first proposed logo was a sketch of Sir Isaac Newton sitting under an apple tree, it didn't last long. Instead there was the apple from the Garden--the lust for knowledge not as a sin but as a virtue. To solidify the point, Steve Jobs actually sold the first Apple computer for $666.66. Christians consider the number 666 to be the "mark of the beast" symbolizing the anti-christ.