Lower morality leads to higher mortality. The lower the level of life, the higher the cost to society. The more a man succumbs to degenerative addictions and habits, to the allure of cheap, processed foods, to the quick fixes of bankruptcy and divorce, the more society and the economy has to spend to prop up his financial wellbeing, his health, his abandoned children. The world cries for strong men who will overcome drifting philosophies and bring morals into society to restore order, hope and dignity. Morality makes common men heroes.