In his years as a successful entrepreneur creating and selling corporations to the likes of Coca-Cola and Kimberly-Clark, Richard Jaffe, one of the owners of the Phoenix Suns, found a few constants to guide him in business and in life. “Love myself; live my values, and learn to give back,” says Jaffe, who gained respect as an inspirational leader. The most important of these and the key to happiness, he says, is learning to love himself. It’s a recurring theme in the poetry he’s been writin

Richard Jaffe is one of the owners of the NBA Phoenix Suns basketball team, a successful business leader and longtime philanthropist. Most recently the CEO of Safe Life Corp., a medical technology company, he also founded Safe Skin Corp., a latex glove manufacturer (acquired by Kimberly-Clark Corp.) and Nutri-Foods International, a frozen dessert company (sold to the Coca-Cola Co.)  for decades and recently published in, “Inner Peace & Happiness: Reflections to Grow Your Soul,” www.richardjaffe.net.