The Failure Quotient

How many tries will it take you to succeed? 100 reasons to never give up.

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Here's a simple exercise that will make moving forward toward your goals and getting past obstacles, rejections, setbacks, and disappointments exactly one hundred times easier.


Before you start out on any project, whether it be seeking a customer if you're in sales, seeking a publisher if you're a writer, or seeking a mate if you're single, take a blank piece of lined paper and number each line 1 through 100. Make 2 columns if you need to as well as using the both sides of the sheet.

2) Got it done? Now make multiple 2-sided photocopies of this form for future use. (It's a long life. . .)

3) Now set out to do your goal or task. When you receive your first obstacle, rejection, disappointment or setback, put a checkmark next to number 1. When you hit your second obstacle, put a checkmark next to space number 2. The third, a checkmark on space number 3, and so on.

Now, here's the most important part:

When you start your project or goal, expect it may take 100 attempts to accomplish it! No, this is not a negative mindset. It simply acknowledges that you may need to try a number of approaches before you get something to work, or someone to accept you or your offer. Acknowledging beforehand that you're ready to put your all into at least 100 tries gives you the mindset of unstoppability.

I was counseling a lady on the phone recently who was going through a very complex legal struggle with an abusive ex-husband. She had gone to a number of attorneys, all of whom had told her she didn't have a case. I knew her situation and what kind of person she was. I also knew there were attorneys out there who would be willing and capable of helping this kind-hearted person, even if they would be hard to find. She was feeling frustrated and defeated, so I told her to make out such a 1-100 list. I also told her that I would feel sorry for her only after she got to number 100 without finding an appropriate attorney.

Guess what? By the time she had gotten to number 3, she found the perfect one! A "compassionate bulldog" who immediately lifted 95 percent of the stress off her shoulders of handling her incorrigible ex-husband.

What would her life been like had she not made that list? How many candles would we be burning a day to light our homes if Thomas Edison had stopped at failed experiment number 10,000, 20,000 or 30,000 instead of going on to do the 50,000 it required to invent the light bulb?

Don't hesitate. Make your photocopied 1-100 lists now. If you don't accomplish a specific goal by attempt number 100, give me a call. I'll honestly tell you how sorry I feel for you.

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Michael Norwood
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