What Do You Need For Your Diet to Work?

Desire!

Right this minute, you may want a pinwheel cookie -- the kind with chocolate on the outside that looks like paint and tastes like plastic -- but has such cool sprinkles. Yeah, you've loved them as long as you can remember. You want one so bad that you can already see yourself driving to the store to find some. However …

We all face desires like this all the time, whether for a cookie, a pint of Häagen Dazs, a stiff drink, a cigarette, even a neighbor's spouse. Out of nowhere, we suddenly desire something that we know isn't good for us -- something we may not even really want. Yet, if we act on these desires, we can wind up obese, alcoholic, cancerous or divorced.

Researchers at the University of California San Francisco looking into the causes of obesity say all these desires have the same basic roots -- and the same basic cures!