What Hindus Think About Apu

Some are offended; others are amused and unfazed. But everyone's paying attention.

Excerpted from The Gospel According to The Simpsons: The Spiritual Life Of The World's Most Animated Family with permission.

With the help of [the magazine] Hinduism Today, I informally surveyed attitudes toward "The Simpsons." What I found was that Indian immigrants and adolescent and teenage children of immigrants--especially othodox Hindus--were generally offended by Apu and his stereotypes. They also have specific complaints about what they feel is doctrinal error and distortion.

“Hindu kids growing up in America have enough trouble adjusting during middle and high school, and they don’t need 'The Simpsons' fueling teasers with misinformed jokes about Hinduism,” Amit Chatwani, a Princeton University student, said. “I think that Hinduism is trampled to add more laughs to the show. People that don’t know anything about Hinduism watch the show with the idea of a 'goofy, sacred elephant statue' that is Lord Ganesh. This skewed view then becomes their only knowledge of Hinduism.”

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By contrast, American converts to Hinduism, steeped in our culture of irony, seemed amused and unfazed by the portrayal of their faith on the series. “Unlike Hindus, 'The Simpsons' have no sacred cows,” said Fred Stella, an actor and yoga instructor from Michigan who identifies himself as an Italian-American adherent to Hinduism. “But more than making fun of Hinduism, the writers tend to mock people’s perception of Hinduism. They do the same with Christianity.”

Ty Schwach, an orthodox Hindu from Los Angeles, said that the humor involving Hindus and Apu “seems quite clearly to be poking fun more at the stereotypical ideas and preconceived notions of mainstream American regarding the Indian culture. The incidents involving Apu always leave me feeling a sense of respect for him and the way he responds to the provincial notions of his neighbors and friends who truly know very little about his culture and religion.”

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