In the late ‘90s Chris Rice became synonymous with the softer, folkier side of Christian music. With his melodic hooks and steady piano playing he became a force to be reckoned with in Christian music. In 2005, however, he decided to broaden his horizons by signing with an independent label and not just marketing himself as a Christian artist. He has continued to make music for both formats, even releasing a hymn collection since becoming a mainstream artist.