Beliefnet Co-Founder and Editor-in-Chief Steven Waldman Steps Down to Lead FCC Future of the Media Initiative

For Immediate Release

Press Contact:

Caren Browning

The Morris + King Company

212-561-7464

caren.browning@morris-king.com

New York, NY – October 28, 2009Beliefnet, the leading online community for inspiration and faith, announced today that Steven Waldman, co-founder, president and editor-in-chief, will resign his Beliefnet positions to lead a new federal government effort assessing government policy about media and information technology.

Steven Waldman has served as Beliefnet’s editor-in-chief since the and magazine publisher Robert Nylen founded the Web site in 1999. He was CEO of the independent company from 2002 to 2007, guiding it through Chapter 11 during the dot com bust and on to profitability, and ultimately the sale of the company to News Corporation in late 2007. He will resign as president and editor-in-chief, effective in mid-November.

Mr. Waldman will join the Federal Communications Commission as “Senior Advisor to the Chairman.” He is charged with leading a process to devise recommendations for the commission on how to react to the dramatic changes in the media landscape.

“Very few things could have lured me away from Beliefnet, which is thriving and still has its best years ahead of it,” said Waldman. “As we hit our tenth anniversary, traffic is growing, new tools are launching, ad revenue is up, and great plans are in motion for expansion. Despite this very exciting momentum, Julius Genachowski, the chairman of the FCC, made me an offer I really couldn’t say no to: leading an effort to ensure that we have a vibrant media landscape.”

Beth Ann Eason, the current chief operating officer and general manager for Beliefnet, will take over leadership of the company. A 20 year media veteran, Eason joined Beliefnet in 2007 after serving as a top executive at Martha Stewart Omnimedia and Yahoo!.

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Ju-Don Marshall Roberts, the senior vice president and executive editor who recently came to Beliefnet after serving as managing editor of washingtonpost.com, will become the leader of the editorial, community, video and product teams. Roberts, a respected leader among online editors nationally, led the Post digital efforts that helped win a Pulitzer Prize, and Peabody and Online Journalism awards.

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